Square Baby Creates "Ain't No Sugar Mama" Instagram & TikTok Filters

Square Baby Creates "Ain't No Sugar Mama" Instagram & TikTok Filters to Raise Awareness of the Amount of Sugar in Baby Food

Are you fed up with the amount of sugar in many baby foods?  We are, too. As part of our "Ain't No Sugar Mama" campaign, we launched fun, interactive filters on Instagram & TikTok that absolutely anyone can use. And in the first 24 hours, our filter became the Top 20% on all of TikTok!

Did you know that many baby foods have more sugar than a bowl of Lucky Charms? 🤯It’s true. And babies deserve better.

Our veggie-first promise & balanced, Square Meals mean we have 1/2 THE SUGAR AS MOST POUCHES!

And zero added sugar -- ever.

While fruit is a healthy part of a balanced diet -- too much sugar in baby food is just too much. Our kiddos deserve the balanced nutrition, flavor, and textures needed for proper growth and development of their brains, bodies and tastebuds.

This is why we created Square Baby.

To create the next generation of healthy eaters and veggie-lovers. And to upend the industry and give babies the science-based nutrition they deserve.

Because we ain't no sugar mamas, and we know you're not either. 🙌

Check out & share the "Ain't No Sugar Mama" Instagram & TikTok filters!

TikTok: https://vm.tiktok.com/ZT8FcKtLD/

IG: https://www.instagram.com/ar/999567644530078/

Don't hesitate to reach out with any questions by emailing us at hello@squarebaby.com. For support or FAQs, please visit us here. 

~ Katie and Kendall, Cofounders and Chief Mamas