How It Works
Personalize
Based on your baby’s age, dietary restrictions and preferences, we’ll customize a 100% daily nutrition plan for your baby.
Choose
Our Square Meal System™ lets you choose between a customized meal plan designed by our Registered Dietitian & Pediatrician or you can pick & choose each meal yourself.
All Squared Away™
Your customized meal plan is delivered to your door every 2 weeks. Meals are shipped frozen for peak freshness & nutrition. Shipping is always free. And we make pausing, changing or canceling a snap.
Give your baby 100%™
Say hello to our Square Meal System™. A foolproof way to give your baby 100% daily nutrition. Rooted in nutrition science, our team of Registered Dietitians and Pediatricians create tailored meal plans to offer 100% of your baby’s daily fruits, vegetables, grain, and protein servings based on USDA recommendations.
Keep calm and nom-nom.
Your baby, your choice.
Dietitian Designed
Let our team of nutrition experts create a meal plan to deliver 100% daily nutrition to your baby. Just sit back and relax. We’ll take care of the rest.
Pick & Choose
Want to customize your plan? All of our balanced meals are specifically designed to be interchangeable. So pick & choose to your heart’s content while still offering 100% daily nutrition.
"Help! My baby needs more adventurous flavors, needs more iron, needs more healthy fats, is super picky, needs extra greens, needs omega-3’s, needs probiotics!"
Need help? We got you. Our Square Meal System™ is designed to encourage adventurous eaters while offering specific foods that can help with low iron, finicky palates, digestive health, and brain, eye and immune system development.
A diverse diet. Easy as A, B, C.
Simply offer an A, B, and C meal to give your baby the most diverse diet possible.
"Square Baby incorporates so many different spices, whole grains, healthy fats, meats, veggies and fruit. We had to navigate several dietary requirements and allergies, and we still had a ton of choice and really appreciate that!" Helen L. Square Baby Customer
"We tried almost every organic puree available – our daughter refused them all! And then we found Square Baby. From the first bite, she loved it! And we love that she’s getting all of the nutrition she needs." Sibylle B. Square Baby Customer
"With so many baby foods on the market, it was hard to know if I was making the right choices for my daughter. With Square Baby, I’m confident I'm feeding her a perfectly balanced diet. It takes all the guesswork out of selecting her meals, with the flexibility to customize. Best of all, she loves it!” Hannah V. Square Baby Customer
Frequently Asked Questions
If you have any additional questions please reach out to us or connect with us on social media.
What does 100% daily nutrition mean?
Our Square Meal System™ offers 100% of a baby’s daily fruit, vegetable, whole grain and protein servings based on USDA recommendations. We’ve designed our meals, measuring down to the gram, to deliver optimal nutrition at every stage.
Do you have gluten-free, dairy-free, vegan or vegetarian options?
Yes! Whether your kiddo has allergies or dietary restrictions we've got you covered with vegan, vegetarian, gluten-free, and dairy-free options. Just look for our A, B, Cs on the product!
A products contain protein from yogurt and are Vegetarian. Shop →
B products contain protein from beans/lentils and are Vegan (also Vegetarian & Dairy-Free). Shop →
C products contain animal protein and are Omnivorous (All "C" products are Dairy-Free). Shop →
Is everything certified organic?
Absolutely! We cook and package our food in a CCOF Certified Organic Kitchen. And all of our ingredients are certified organic, with the exception of avocado oil (we use the best non-GMO avocado oil) and salmon which does not fall under USDA organic program, so it is impossible to certify it as "organic". We use the best Wild Alaska Salmon.