100% Daily Nutrition. Delivered.
Science-based, balanced nutrition. Founded by a Registered Dietitian & Genetic Counselor.
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Allergen Introduction Made Easy
AAP recommends introducing your baby to allergens like peanut early and often.
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How It Works

Step 1
Personalize
Based on your baby’s age, dietary needs and preferences, we’ll help customize a meal plan for your baby.

Step 2
Choose
Pick & choose each of your meals! Our Square Meal System™ is foolproof -- any 2-3 meals per day offers 100% Daily Nutrition.

Step 3
All Squared Away™
Your meals are delivered every 2 weeks. We ship our meals frozen for peak freshness & nutrition. Shipping is always free. And pausing, changing or canceling is a snap.
Our Square Meal System™. A foolproof way to give your baby 100% Daily Nutrition.

Lil Pear

Lil Carrot

Lil Peach

Lil Sweet Pea

Lil Sweet Potato

Peanut Pumpkin Pie

Minty Green

Almond Butter & Banana

Mango Coconut Chicken

Harvest Feast

Greenie Baby

Apple Rosemary Lentils

Apple Curry Chicken

Beet Berry

Avocado Greens

Mango Rice Pudding

Salmon Mash

Baby Blues

Spinach Dahl

Turkey Tacos
A diverse diet. Easy as A, B, C.
Simply offer A, B, and C meals to give your baby the most diverse diet possible.









AYogurt Protein
We proudly use organic whole milk greek yogurt from Straus Family Creamery. Delicious and packed with protein, calcium, Vit D, and probiotics!


BPlant Based Protein
These vegan meals have plant-based protein from Sprouted Green Lentils, Beans, Soy, Peanuts, or Almonds.



CAnimal Protein
We proudly select the most premium proteins from trusted partners. "C" meals offer protein from organic chicken bone broth, organic eggs, or sustainably-caught salmon & shrimp.




Give your baby the best possible start!
And no worries! You can cancel, pause or update your subscription with a single click.