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How It Works

Personalize

Based on your baby’s age, dietary restrictions and preferences, we’ll customize a 100% daily nutrition plan for your baby.

Choose

Our Square Meal System™ lets you choose between a customized meal plan designed by our Registered Dietitian & Pediatrician or you can pick & choose each meal yourself.

All Squared Away™

Your customized meal plan is delivered to your door every 2 weeks. Meals are shipped frozen for peak freshness & nutrition. Shipping is always free. And we make pausing, changing or canceling a snap.

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Give your baby 100%

Say hello to our Square Meal System™. A foolproof way to give your baby 100% daily nutrition. Rooted in nutrition science, our team of Registered Dietitians and Pediatricians create tailored meal plans to offer 100% of your baby’s daily fruits, vegetables, grain, and protein servings based on USDA recommendations.

Baby Shocked
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Keep calm and nom-nom.

"Square Baby is setting a new standard for baby food. No other offering today provides 100% daily nutrition for babies at each age and stage. And they taste amazing – inspiring an interest in healthy food right from the start!"
Elizabeth Ward MS, RD Nutrition Expert, Author of Expect the Best, Your Guide to Healthy Eating Before, During, and After Pregnancy.
"There is a strong link between diet, growth, cognitive development, sleep and overall health. Square Baby allows parents to provide the right balanced nutrition for their baby – today and into their next stage."
Dr. Jen Trachtenberg MD, FAAP Board-Certified Pediatrician & Renowned Parenting Expert

Your baby, your choice.

Dietitian Designed

Let our team of nutrition experts create a meal plan to deliver 100% daily nutrition to your baby. Just sit back and relax. We’ll take care of the rest.

Pick & Choose

Want to customize your plan? All of our balanced meals are specifically designed to be interchangeable. So pick & choose to your heart’s content while still offering 100% daily nutrition.

"Help! My baby needs more adventurous flavors, needs more iron, needs more healthy fats, is super picky, needs extra greens, needs omega-3’s, needs probiotics!"

Need help? We got you. Our Square Meal System™ is designed to encourage adventurous eaters while offering specific foods that can help with low iron, finicky palates, digestive health, and brain, eye and immune system development.

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A diverse diet. Easy as A, B, C.

Simply offer an A, B, and C meal to give your baby the most diverse diet possible.

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Frequently Asked Questions

If you have any additional questions please reach out to us or connect with us on social media.

What does 100% daily nutrition mean?

Our Square Meal System™ offers 100% of a baby’s daily fruit, vegetable, whole grain and protein servings based on USDA recommendations. We’ve designed our meals, measuring down to the gram, to deliver optimal nutrition at every stage.

Do you have gluten-free, dairy-free, vegan or vegetarian options?

Yes! Whether your kiddo has allergies or dietary restrictions we've got you covered with vegan, vegetarian, gluten-free, and dairy-free options. Just look for our A, B, Cs on the product!

A products contain protein from yogurt and are Vegetarian. Browse →

B products contain protein from beans/lentils and are Vegan (also Vegetarian & Dairy-Free). Browse →

C products contain animal protein and are Omnivorous (All "C" products are Dairy-Free). Browse →

Is everything certified organic?

Absolutely! We cook and package our food in a CCOF Certified Organic Kitchen. And all of our ingredients are certified organic, with the exception of avocado oil (we use the best non-GMO avocado oil) and salmon which does not fall under USDA organic program, so it is impossible to certify it as "organic". We use the best Wild Alaska Salmon.

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