Square Baby Expands Nationally Backed By Ultra-Loyal Following - Food Navigator

We are in the news!

Square Baby was recently featured in Food Navigator - USA article, “Square Baby expands nationally, backed by ultra-loyal following of parents” - written by Mary Ellen Shoup

“Square Baby, a direct-to-consumer baby food company offering veggie-forward meal solutions, is making the leap from a regional brand serving the West Coast to a full-blown national operation, a milestone that couldn't have been achieved without a very loyal backing from parents, say its founders.”

We have some exciting new changes coming. Read the full article here.

Have you heard?

Square Baby and Partnership for a Healthier America (PHA) have joined forces in shaping the way we feed our little ones -- creating the next generation of veggie lovers by offering vegetables, as part of a balanced diet, early and often. There are far too many fruit-heavy purees on the market today -- parents are demanding better and we have an opportunity to help them.

By creating the “Veggies Early and Often” Icon for baby and toddler products, we are encouraging new veggie-forward meals and snacks to hit the market as well as the reformulation of current products to increase their vegetable content to meet the icon criteria.

Our goal is to help parents find veggie-forward meals, encourage and enable retailers to promote them, and ignite the industry to make meaningful changes for our next generation.

“Despite vegetables being absolutely critical to a healthy life, infants and toddlers don’t eat nearly enough of them.” said Nancy E. Roman, President and CEO of Partnership for a Healthier America.

Our commitment to you focuses on two initiatives:

Square Baby is a founding member of PHA’s “Shaping Early Palates” initiative and co-creator of the “Veggies Early as Often” campaign. Our collective goal is to transform the baby food industry, market and promote healthy, balanced nutrition, and help prevent picky eaters by fostering a healthy relationship with food and encouraging an adventurous palate -- one that enjoys a variety of foods and flavors, especially veggies!

“With nutrition science at our core, we know the importance of high-quality, balanced nutrition and creating adventurous eaters through exposure to a wide variety of veggies, fruit, grains, proteins, healthy fats, herbs, and spices,” - says Katie Thomson, MS, RD, co-founder and CEO of Square Baby

What does this partnership mean to you?

It means we are here to support you and your growing baby.

PHA and Square Baby are drastically transforming the baby food market to improve infant nutrition. Square Baby’s commitment to you starts with:

• Using science as our foundation in developing balanced nutrition.
• Full transparency in our ingredients.
• Fulfilling consumer demand in offering tailored meal plans with vegan, vegetarian, dairy-free, gluten-free, meat & seafood, allergen introduction, and even allergen-free meals.
• Supporting our parents and caregivers in helping our youngest members grow to be veggie lovers.

Our partnership means Square Baby has met and/or exceeded PHA’s Veggies Early and Often nutritional criteria, which are based on the 2020 Dietary Guidelines for Americans.

In addition to meeting the "Veggies Early & Often" icon criteria, Square Baby meals are committed to:

• Containing >40% of vegetables by weight.
• Always nutritionally-balanced.
• Providing 100% of your baby's daily recommended servings of vegetables, fruit, whole grains, and protein.
• Meeting AAP and USDA nutrition recommendations.
• Offering a variety of foods, flavors, and textures to encourage an adventurous palate and prevent picky eating down the road.
• No added salt or sugar.
• Free of artificial preservatives, flavors, dyes, non-nutritive sweeteners, stimulants, and depressants.
• Made fresh - just like homemade.
• 100% certified organic ingredients (except for our sustainably-caught seafood, which cannot be certified organic as it doesn't fall under USDA).

Read more about our partnership for a PHA here!

We are spearheading these campaigns to transform infant nutrition and set new industry standards toward promoting a healthier, veggie-focused industry.

Join our Square Baby Family here.

Don't hesitate to reach out with any questions by emailing us at hello@squarebaby.com or visiting us www.squarebaby.com.

~ Katie and Kendall, cofounders

About Square Baby

Square Baby is the only baby food to offer 100% Daily Nutrition as well as supports an early Allergen Introduction Menu. Harnessing the proven science behind introducing allergens early and often to help reduce baby’s risk of developing common food allergies, Square Baby offers 10 meals that include at least 1 of the top allergens including milk, egg, peanuts, tree nuts, wheat, soy, fish, and sesame.

Square Baby is founded by a registered dietitian and certified genetic counselor who have designed balanced, “Square Meals” from organic veggies, fruits, whole and sprouted grains, various proteins, healthy fats, herbs, and spices. Offering customizable meal plans and a foolproof footprint to achieve a complete daily diet, Square Baby has 23 different complete meals designed for babies 4-12 months or balanced snacks for children and toddlers.

Made in small batches for a better-than-homemade quality, Square Meals contain half the amount of sugar and double the amount of protein and healthy fats as most pouches. Because Square Baby believes that every baby deserves good nutrition, their platform Good Feeds, donates 10 meals to Feeding America for every post shared on social media with @squarebabyfood and #goodfeeds.

For more information, please visit: www.squarebaby.com.