Square Baby Featured in Crunchbase News!

Nerd alert! (and proud!) Square Baby was recently featured in Crunchbase News, “Babytech Boom: Millennials, Startups Pave Way For Growth” – written by Christine Hall.

As a company rooted in nutritional science and focused on the latest technology for an easier customer experience, Square Baby is bringing the highest quality baby food to a new generation of parents.

“One popular area of baby technology is nutrition and health, Schulman said. In fact, she recently led New York-based infant nutrition company ByHeart’s $70 million Series A round of funding. Attention to childhood nutrition is driven by a generation of parents who have grown up with an ease of technology and a focus on their own nutrition and health, something they are paying attention to with their children, she added.

Entrepreneur Katie Thomson can relate.

The registered dietitian, who was Starbucks’ first nutritionist, had her first child in 2008. While cruising the baby aisle in the grocery store, she noticed most of the prepackaged meals did not seem balanced, but rather were heavy on fruit and applesauce. “That started a fire in me to create a better solution,” Thomson said.

She left Starbucks in 2010 and went on a mission to find which nutrients were needed for every stage of development so she could create a meal that was actually “square and balanced.” Thus, San Francisco-based Square Foods, also known as Square Baby, was born.

Using her background in nutrition standards, she took a few years to develop a foolproof system for meals that are customizable and interchangeable by age range. Thomson also created specialized options for children with food allergies, nutritional needs or dietary restrictions.”

Read the full article here!

Check out our tech-enable solution and experience our #SquareMealSystem by creating a custom meal plan for your little one here.