Fed up with all the fruit-heavy, sugar-laden baby foods masquerading as balanced meals, Katie Thomson, a Registered Dietitian with a Masters in Nutrition, and Kendall Glynn, a Certified Genetic Counselor with a Masters in Biophysics and Molecular Genetics -- knew they could do better.

They knew how critical the first year was for a baby’s health and how a balanced diet is intrinsically tied to how their brains and bodies develop. Not to mention the long-term effects of taste preference that can impact their health and meal choices for the remainder of their lives. The leading organic options were so packed with applesauce, they feared their kiddos would grow up craving sweets and denying veggies.

Determined to create a solution to cut through the clutter, the confusion and the mountains of applesauce, they created Square Baby.

With Square Baby, each meal is completely balanced and the Square Meal System™ delivers 100% of a baby’s daily recommended servings of fruit, veggies, protein, and grains. They even incorporated healthy fats like avocado oil, sprouted grains, lentils and Salba chia, and various protein sources like salmon, egg, and bone broth that were often missing from the leading jars and pouches.

We’ve done the research. The chopping and the roasting. The steaming, portioning and pureeing. But most importantly, we’ve done all the nutrition-based math to assure your little one is getting the right amount of the right foods for optimal nutrition and palate development.

No worries. No guesswork. All you have to do is serve the meals.

Finally, there’s a simple way for parents to offer their kiddos 100% of their daily nutrition. Because we believe that balanced meals go hand-in-hand with a balanced life.

Other brands shy away from Allergen Introduction. Not us. We're leaning in to recent research like the LEAP, PETIT and EAT studies that show introducing allergens as early as 4-6 months may help prevent food allergies. We're proud to be the only baby food company to offer an allergen introduction menu including 8 Top Allergens.