Square Baby Creates New Campaign to Raise Awareness of Early Allergen Introduction

Author Image Katie Thomson MS, RD | Cofounder

The 4 new films combat old-school thinking to bring awareness to the current science and to highlight the benefits of early allergen introduction.

Allergen Introduction Mini Short Films - Egg, Almond, Hazelnut, Fish


Bend, OR -- May, 2023 -- Square Baby, an industry pioneer on the forefront of infant nutrition and early allergen introduction, is continuing to push back against industry norms around allergens. While many of today’s top baby food companies are touting “allergen-free,” Square Baby is doing the opposite and leaning into recent research.

“We are rooted in science-based nutrition, and we will never waiver from that commitment. Therefore, we don’t follow trends or chase fads. We don’t cut corners or sacrifice quality for profit. Instead, we are driven by science in our effort to deliver balanced and complete daily nutrition. We are on a mission to set the next generation up for a lifetime of healthy eating.” - Katie Thomson MS, RD -- Registered Dietitian, Cofounder and CEO of Square Baby

The American Academy of Pediatrics, AAAI, and USDA agree as well. Their new recommendations suggest that parents should introduce allergenic foods like peanuts as early as 4-6 months of age. “We’re proud to be the only baby food with an Allergen Introduction Menu, offering 8 top allergens. Everything from nuts and fish to dairy, soy and wheat.”

Square Baby Allergen Introduction - Starting SolidsSo today, Square Baby is releasing 4 films - each one showcasing a major allergen brought to life. There’s an egg, an almond, a hazelnut and even a salmon. With a little humor, these cute characters take a look at how the avoidance of these foods has made these allergens feel. Sunny, the egg, pleads “I’m not a monster.” While Sal, the Atlantic salmon, gets a little vulnerable and states all this avoidance “really hurts my feelings!”

The goal for these videos is to continue raising awareness around Allergen Introduction in hopes of preventing food allergies before they start.

Allergen Introduction - Dairy/Milk - Infant Foods - Square Baby

About Square Baby:
Square Baby is the first and only baby food company to offer 100% Daily Nutrition as well as allergen introduction. Rooted in nutrition science, Square Baby’s team of registered dietitians and pediatricians have developed the Square Meal System offering customized meal plans for each age and stage of development, so parents can rest assured their baby is receiving just the right balance of fruits, veggies, whole grains and protein.

Square Baby meals range from smooth, single-ingredient purees for baby’s first bites to thicker, nutritionally-balanced purees with a range of ingredients and adventurous flavors.

To learn more about Square Baby, visit www.squarebaby.com, or check them out on Facebook, or follow us on YouTube, Twitter and Instagram.

Founders of Square Baby - Katie Thomson and Kendall Glynn

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