Square Baby Wins "Best Complete Baby Meal" By GOOD HOUSEKEEPING
GOOD HOUSEKEEPING awarded Square Baby with the "Best Complete Baby Meal"
And we're so excited! GOOD HOUSEKEEPING's Snack Awards are legit.
Good Housekeeping reviews several categories of products for their annual "Snack Awards". Square Baby was recognized as one of the "Best Kids and Baby Snacks of the Year"!
How do the Good Housekeeping Snack Awards work?
The process includes a lengthy application, a thorough review of your packaging, ingredients, taste, and nutrition byGood Housekeeping's in-house Registered Dietitians and their babies and kids --- admittedly, the toughest and most important critics!
As a Registered Dietitian myself, I know that winning over a team of RDs (and their kids) is the greatest praise and accomplishment.
"...these snacks have been vetted by our registered dietitians for incredible ingredient lists and nutrition profiles. But best of all, they scored aces in taste tests with some of our toughest tiny critics. You can feel good about adding these standout snacks and drinks for kids to your grocery list."
--Stefani Sassos MS, RDN, NASM-CPT, Nutrition & Fitness Lab Director, Good Housekeeping Institute and Alyssa Jung, Senior Editor, Fitness & Nutrition
Why Did Square Baby Win the Award for "Best Complete Baby Meal"?
Here's a peak into our application and why we specifically nominated "Almond Butter and Banana" from the Square Baby menu:
- Early Allergen Introduction -- almonds (tree nut) and whole wheat. Because introducing common allergens as early as 4-6 months (with repeated exposures per week) can help prevent food allergies by up to 80%!
- Veggie-First -- while most baby foods are Fruit-First and high in sugar, our meals are always going to have more veggies than any other food group. We want to help your little one to learn to love their veggies. They have to taste them to learn to like them. #nohiddenveggies -- veggies are celebrated and delicious at Square Baby.
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Premium Proteins -- almonds offer healthy fats, nourishing protein, and fiber as well as calcium, potassium, Vitamin E, and zinc.
- These nutrients provide energy to fuel growth and development -- and also support a healthy gut microbiome, bone density, and immune function.
- Balanced Nutrition -- Every Square Meal is nutritionally balanced with veggies, fruit, whole grains, and protein
- 100% Daily Nutrition -- our Square Meal System has been designed to offer 100% of baby's daily recommended servings of veggies, fruit, whole grains and protein based on USDA's Dietary Guidelines and Birth to 24 Guidelines.
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1/2 the Sugar as Most Pouches -- Most pouches are fruit-heavy and overly sweet with over 10g of sugar (for 3.2 oz serving!). Our Square Baby meals average 4g sugar (for 4 oz serving). Because #BalancedNutrition.
- Read more about The Truth of Sugar in the Baby Food Aisle
- 100% Organic -- like all of our meals, we select the highest quality organic ingredients.
- No Additives, Preservatives, or BS -- just whole foods, blended to perfection.
- No Added Sugar or Sodium -- following recommendations from AAP that kids under 2 should avoid all added sugar.
- Made Fresh, Minimally Processed -- all of our meals undergo HPP (high pressure pasteurization) instead of prolonged high heat and processing to preserve freshness, color, texture, and flavor. As close to homemade as possible!
- Sustainable Packaging -- our custom, award-winning containers are made from 100% post-consumer materials. We also ship all meals in a recyclable box with compostable insulation and dry ice. NO plastic cold packs or styrofoam.
What did Good Housekeeping's Dietitians say about Square Baby meals?
Straight from the experts who reviewed and selected Square Baby's Almond Butter & Banana Puree as the "Best Complete Baby Meal"
Square Baby's Almond Butter & Banana puree checks multiple boxes for new parents. Designed by a dietitian and made in small batches, the nutrient-dense meals also include small amounts of common allergens like tree nuts for easy allergen introduction.
LAB RESULTS: The high-quality, organic ingredients were a standout to both our dietitians and parent testers. "Felt like I was giving my daughter something she enjoyed that was also good for her," one mother said, with another adding, "I like the packaging and how it was shipped. I know if I ordered more baby food through them it would come fresh."
Learn more about the winning meal: Almond Butter & Banana
Why we love Almond Butter and Banana:
This nostalgic flavor combo is so craveable. Bonus: it’s a nutrient-dense powerhouse with protein, fiber, healthy fats, and vitamins & minerals. Double Bonus: it introduces your baby to tree nuts (almonds) and wheat! Win win. Delicious win.
- Veggie-full with Kabocha Squash as a main ingredient
- Potassium-rich Banana adds fiber and a hint of sweetness
- Almonds offer healthy fats, protein, and fiber as well as Vitamin E, a powerful antioxidant
- Whole Grains including Whole Wheat and Corn for fiber, B vitamins, iron, and zinc
- A Nutrition Panel that shows Nutrient Density and Balanced Nutrition - evidenced by the Nutrition Panel
THANK YOU, GOOD HOUSEKEEPING!
A note from our founders:
As two female founders who have built this company with our bare hands (ok, we did use gloves in the commercial kitchen while making the first 100,000 meals) -- this award means so much. We appreciate the thorough review of our product, nutrition, packaging, and delivery service.
We love that the Good Housekeeping dietitians personally reviewed our meal with their families at home. Because earning a parents' trust is crucial, but winning over a tiny critic and their taste buds is paramount. At the end of the day, no matter how healthy and sustainable and fresh a meal is -- if baby doesn't eat it, then they don't get the nutrition.
~Katie and Kendall, Cofounders and Chief Mamas
pictured: Kendall Glynn MS, CGC, Cofounder/COO (left) and Katie Thomson MS, RDN, Cofounder/CEO (right) at Square Baby Headquarters
Read more about our Founder's Story here.