Square Baby Becomes Only Baby Food Offering 8 Top Allergens

Helping prevent food allergies before they start.

ORINDA, CA – March 6, 2020 – Today, Square Baby announces the launch of two new Square Meals, “Coconut Shrimp Fried Rice” and “Almond Butter & Banana” — rounding out their Early Allergen Introduction menu and becoming the only baby food company offering all of the Top 8 Allergens with whole, fresh foods.

While many of today’s top baby food companies are touting “allergen-free,” Square Baby is doing the opposite and leaning into recent research. 

For decades, pediatricians and allergists recommended delaying allergen introduction. However, recent studies like LEAP, EAT, and PETIT have shown that introducing allergens early and often may help prevent food allergies from developing.

“Recent clinical trials indicate that you can help prevent food allergies in your baby before they start. Due to this new scientific evidence, the Academy of Pediatrics recommends introducing allergenic foods early and often to help prevent the development of food allergies. I recommend parents introduce and continue to feed a wide variety of healthy foods starting around 4 to 6 months old, including allergenic foods in a consistency that a baby can handle.” 

–Dr. Tanya Altmann, pediatrician, author and mom of 3

“As a science-based company, we are committed to following the most recent research and American Academy of Pediatrics recommendations,” says Katie Thomson, registered dietitian, co-founder and CEO of Square Baby.

“Today, we’re excited to introduce our incredibly delicious Coconut Shrimp Fried Rice, made with sautéed shrimp, organic mango, pineapple, carrot, corn, California basmati rice, egg, coconut milk, sesame oil, and lime. We’re also launching our seriously cravable Almond Butter & Banana made with organic almonds, banana, corn, white beans, and whole wheat flour. Our two new meals complete our Allergen Introduction Menu with the addition of shellfish, tree nuts, and wheat options — alongside our current offerings with dairy, egg, fish, soy, and peanut.” 

“Our mission is to ‘Inspire Healthy Eaters for Life’,” says Thomson. “We’re committed to offering a diverse array of whole foods to broaden babies’ palates and introduce them to potentially allergenic foods to help reduce their risk of developing food allergies so they can grow up to enjoy those foods for a lifetime.”  

Coconut Shrimp Fried Rice and Almond Butter & Banana are available today for online ordering along with their other 21 meals at www.SquareBaby.com. For Bay Area parents, the meals will also be available at Square Baby’s retail store & tasting bar in Orinda Theatre Square.

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About Square Baby

Square Baby is the first baby food company to offer 100 percent daily nutrition for baby. And it’s delivered right to your door. Rooted in nutrition science, Square Baby’s team of registered dietitians and pediatricians have developed the Square Meal System™ offering customized meal plans for each age and stage of development so parents can rest assured their baby is receiving just the right balance of fruits, veggies, whole grains and protein — including offering meal options for early allergen introduction including peanut, tree nut, wheat, soy, milk, egg, fish, and shellfish. Square Baby meals range from smooth, single-ingredient purees for baby’s first bites to thicker nutritionally-balanced purees with a range of ingredients and adventurous flavors. To learn more about Square Baby, visit www.squarebaby.com, ‘like’ us on Facebook, or follow us on YouTube, Twitter, Pinterest, and Instagram.

Studies:

LEAP Study: https://www.nejm.org/doi/full/10.1056/NEJMoa1414850

EAT Study: https://www.nejm.org/doi/full/10.1056/NEJMoa1514210

PETIT Study: https://pediatrics.aappublications.org/content/140/Supplement_3/S193