Join Us: Invest in Square Baby!

Author Image Katie Thomson MS, RD | Cofounder

Announcing Our Round of Investment!

We quickly hit our first milestone of $50,000 on Wefunder -- and you can follow our progress here! We are truly humbled by the numerous friends, family, colleagues, and customers who have invested, shared, and supported our campaign.

Our next goal is to raise another $500k in the next 60 days to support our growth. 

You can invest in Square Baby's crowdfunding campaign here and become an equity stakeholder today!  Investments start at $100. And, for any check size over $25,000, Square Baby will not incurr a Wefunder fee. 

If you're a qualified investor and prefer to invest outside of the Wefunder platform -- connect with us at and we'll set up a time to connect. In August 2023, we closed $210,000 outside of Wefunder, on the same terms.  So either way, you're in good company. 

Click Below to See Our Wefunder Pitch Video


What We've Been Up To

We've recently scaled operations and relaunched nationwide and developed new custom packaging (see sneak peak below!).

This next round of investment will fuel growth and bring additional meals to market -- Our Square Baby families are BEGGING for more!

Key Highlights & Metrics

  • Subscription Model with Strong Retention of 79%. Strong LTV:CAC Ratio of 5:1
  • 75% Product Margin (50% including shipping) with National DTC Distribution
  • Proven Concept Serving 100,000+ Meals; Forecasted 12 Month Run Rate $1.1M (not guaranteed)
  • Experienced Female Founders: SBUX 1st Nutritionist; Genetic Counselor + Healthcare Startup Cofounder
  • Science-Based Brand Following AAP Recommendations (Allergen Introduction + Balanced, 100% Nutrition)
  • Tested for Heavy Metals and Winner of Clean Label Project's "Purity Award"
  • Target Takeoff Accelerator Graduates + Option to Launch in Retail + Online
  • Founding Members of Michelle Obama's PHA "Veggies Early and Often" Campaign

Check Out Our Investor Perks!

  • $100 Investment: Get 20% Off
  • $250 Investment: Get 30% Off + Silicone Bib
  • $500 Investment: Get 40% Off + Bib + Insulated Tote
  • $1,000 Investment: Get $100 Gift Card + Bib + Tote
  • $2,500 Investment: Get $250 Gift Card + Investor-Only Yeti + Bib + Tote
  • $5,000 Investment: 1:1 Nutrition Consult + $100 Gift Card + Yeti + Bib + Tote
  • $10,000 Investment: 1:1 Nutrition Consult + $500 Gift Card + Yeti + Bib + Tote
  • $25,000 Investment: Dinner with Founders + 1:1 Nutrition Consult + $1,000 Gift Card + Yeti + Bib + Tote
  • $100,000 Investment: Day of Adventure in San Francisco or Bend, OR + Dinner with Founders + All of the Above

How Else Can You Help?

Whether you choose to invest or not, we'd love your support! Here are ways you can significantly help our campaign:

  • Share our Wefunder profile on social media, Linkedin, email, or text
  • Post a comment of support in our Wefunder Profile!
  • Follow us on Instagram and Facebook: @squarebabyfood

A Heartfelt Thank You

From an idea sparked after being fed up with the baby food industry while feeding our own babies -- to endless research on infant nutrition -- to creating the "Square Meal System" -- to recipe development and testing on our own babies -- to making the first 100,000 meals in a commercial kitchen -- and finally to our recent national expansion and growing team.

We're proud of what we've accomplished and truly humbled by the opportunity to chase this dream and grow Square Baby.

We'll keep working hard to make you proud. And to take Square Foods to the next level.

Founders of Square Baby - Kendall Glynn and Katie Thomson ~ Katie & Kendall, cofounders and chief mamas


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