Deez NutsAre Saving Lives
Early introduction of allergens, like peanuts, can help reduce the risk of food allergies by up to 80%.
100% Daily Nutrition.
With allergens built in.
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Best-Selling Assortment
The perfect variety to try all of our flavors. Made fresh, shipped frozen to your door.
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Fresh, chef-crafted, dietitian-designed meals.
Our menu offers veggie-forward, organic meals with premium proteins, healthy fats and allergens woven in.
The window is small. The stakes are high.
The AAP has changed its guidelines around allergen introduction, due to landmark research like the LEAP Study. It found that introducing peanuts as early as 4–6 months can help reduce the risk of developing a peanut allergy by up to 80%.
But here's what most parents don't know: introducing an allergen once isn't enough. Babies need repeated, consistent exposure to build tolerance.
That means exposure early & often is key.
Turn the Volume Up.
Watch Deez Nuts, our Big Game ad that parents couldn't stop sharing.
Have Deez Nuts for breakfast.
And 7 other allergens for lunch.
Square Baby is the only fresh baby food offering 8 Top Allergens — all served via veggie-forward, balanced meals.
Science-Backed Infant Nutrition
Formulated by Registered Dietitians and grounded in the latest pediatric research, including the landmark LEAP Study that changed AAP guidelines.
Made Fresh. Without Hours in the Kitchen
We use only organic, whole foods. Just like homemade. No fillers, additives, or preservatives. Not overly heated or processed.
Veggie-Forward, Balanced Meals
Every meal deliciously provides more veggies than any other food group — 1/2 the sugar and 2x the protein of most pouches.
Rigorous Testing and Radical Transparency
Every batch is tested for heavy metals. Meals are tested for over 400 contaminants. Winner of the Purity Award, named "Most Transparent Brand" by Consumer Reports.
Introducing:
Peanut Powder
Simple and safe peanut introduction starting at 4 months. Mix 1 tbsp into any meal for consistent, research-backed exposure — formulated to offer 2g of peanut protein as recommended by the LEAP Study.
Start todayYour questions, answered.
- Yes! Proven in clinical trials like the LEAP, PETIT, and EAT Studies. We now have evidence of the impact of early allergen introduction over the last decade.
- Almond Butter & Banana — almonds, wheat
- Beet Berry — yogurt/milk
- Blueberry Crush — yogurt/milk Coming Back Soon
- Hazelnut Pumpkin Pie — hazelnuts, egg, soy
- Lil Cashew Chicken — cashews
- Mango Chia Pudding — yogurt/milk
- Salmon Mash — salmon/fish Coming Back Soon
- Peanut Powder — peanuts
- The American Academy of Pediatrics recommends offering potentially allergenic foods as early as 4–6 months.
- Read our full guide: Introducing Allergens Safely to Your Baby.
- Read our full guide: Introducing Allergens Safely to Your Baby.
- Consult with your pediatrician or allergist.
- Introduce allergens early & often — 4–6 months, several times per week.
- Spoon-feed purees so your baby gets the full dose.
- Dosage matters: 2g peanut protein, 3× per week is the LEAP Study dose shown to reduce risk by up to 80%.
- Skin: Hives, redness, or swelling.
- Digestive: Vomiting, diarrhea, or stomach pain.
- Respiratory: Wheezing, coughing, or difficulty breathing.
- Severe / anaphylaxis: Stop feeding immediately and call 911.
- "Product of the Year" — Baby Innovation Awards
- Top 10 Gifts for New Parents — Oprah Daily
- "Innovation in Sustainable Packaging" — One Step Closer
- "Best Complete Baby Meal" — Good Housekeeping 2025
Help prevent food
allergies today.
Square Baby makes allergen introduction easy and delicious.