Heavy Metal Tested & Winning!
After rigorous, 3rd-party lab testing for heavy metals, plasticizers, pesticide residues, and over 400 other contaminants - we are proud to have earned the Purity Award!
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Allergen Introduction Made Easy
AAP recommends introducing your baby to allergens like peanut early and often.
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100% Daily Nutrition. Delivered.
Science-based, balanced nutrition. Founded by a Registered Dietitian & Genetic Counselor.
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How It Works
Step 1
Personalize
Based on your baby’s age, dietary needs and preferences, we’ll help customize a meal plan for your baby.
Step 2
Choose
Pick & choose each of your meals! Our Square Meal System™ is foolproof -- any 2-3 meals per day offers 100% Daily Nutrition.
Step 3
All Squared Away™
Your meals are delivered every 2 weeks. We ship our meals frozen for peak freshness & nutrition. Shipping is always free. And pausing, changing or canceling is a snap.
Our Square Meal System™. A foolproof way to give your baby 100% Daily Nutrition.
A diverse diet. Easy as A, B, C.
Simply offer A, B, and C meals to give your baby the most diverse diet possible.
AYogurt Protein
We proudly use organic whole milk greek yogurt from Straus Family Creamery. Delicious and packed with protein, calcium, Vit D, and probiotics!
BPlant Based Protein
These vegan meals have plant-based protein from Sprouted Green Lentils, Beans, Soy, Peanuts, or Almonds.
CAnimal Protein
We proudly select the most premium proteins from trusted partners. "C" meals offer protein from organic chicken bone broth, organic eggs, or sustainably-caught salmon & shrimp.
Give your baby the best possible start!
And no worries! You can cancel, pause or update your subscription with a single click.
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